During the initial phase, clients are interviewed and asked to complete a survey about where their businesses are today. They are asked to describe the strengths and shortfalls of the company, sales history, profitability, staff turnover, customer satisfaction, strategic planning process and any goals and objectives they might have set.
Using the information from the survey, the client can determine if there are any gaps between where the company and its management team are now, and the direction that would like to be taking.
The gaps identified in the assessment process become the basis for developing an action plan for the company.
For instance, if the company is not meeting sales targets, the action plan may include a sales training program and evaluation of current marketing and merchandising strategies.
High staff turnover may indicate a need to re-evaluate compensation and benefit programs or it may indicate the need to establish learning programs to help teach managers to build a more engaged team.
Because closely held companies lack the resources that their larger competitors may have, they often fail to grow because hey don't have s "boss" to hold them accountable for staying on track. Valas Consulting group works with their clients to develop and monitor a procedure for implementation of new processes and programs undertaken.
Elly Valas is a co-author of Guerrilla Retailing, part of the legendary Guerrilla Marketing series, with more than 14 million books in print. She shows retailers large and small how to beat the big box stores by using unconventional marketing and sales tactics that are simple, inexpensive, and devastatingly effective. .... read more.
Elly Valas is a co-author of Guerrilla Retailing, part of the legendary Guerrilla Marketing series, with more than 14 million books in print. She shows retailers large and small how to beat the big box stores by using unconventional marketing and sales tactics that are simple, inexpensive, and devastatingly effective.